Germany online retail sales of pet supplies
Germany online retail sales of pet supplies stood at 1,971 million euros in 2025. It is one of the indicators in the Annual e-commerce turnover by category and seller channel table (Value · Annual), with a complete series running from 2022 to 2025. The complete series with an interactive chart, free to download.
This indicator in the Annual e-commerce turnover by category and seller channel table
| Indicator | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| Daily needs cluster | 9,590 | 9,128 | 8,832 | 9,499 | |
| Pet supplies | 1,971 | 1,877 | 1,780 | 1,859 | |
| Drugstore products | 3,499 | 3,345 | 3,348 | 3,664 |
Understanding germany online retail sales of pet supplies
Animal feed, companion animal care products, grooming gear, and pet habitat accessories purchased via digital retail channels are recorded in this pet supplies category. The scope incorporates dry and wet pet food, animal treats, hygiene litter, pet bedding, collars, scratching posts, and aquatics equipment destined for domestic companion animals. It excludes commercial livestock feed and agricultural farming equipment, as well as veterinary medical procedures. Situated in the daily needs cluster alongside food and drugstore products, this row isolates animal welfare spending from human nutritional groceries and personal toiletries.
Steady replenishment of companion animal sustenance creates substantial consistency throughout the calendar year. Tracking this series annually offers the most accurate depiction of genuine expenditure trends, as the full-year total absorbs short-term ordering adjustments and promotional campaigns. Values are nominal and incorporate value-added tax and shipping costs paid by consumers. A frequent misstep is merging this retail merchandise series with veterinary clinical services or pet insurance packages. Historical comparability may also be influenced by minor reclassifications between pet play accessories and general recreational toys.
Frequently asked questions
- Are veterinary clinical fees and veterinary medicines included in pet supplies?
- Professional veterinary services and prescription medications are excluded, limiting this row to retail pet care products and nutrition.
- Does this series cover commercial agricultural livestock feed?
- No, the series is restricted to domestic companion animals and excludes commercial farming or livestock supplies.
- Are pet housing structures like aquariums, cages, and scratching posts counted here?
- Yes, physical accessories including habitats, beds, toys, and grooming gear are included alongside animal food.