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Germany distance selling of goods and digital services

Germany distance selling of goods and digital services stood at 98,562 million euros in 2025. It is one of the indicators in the Annual e-commerce turnover by category and seller channel table (Value · Annual), with a complete series running from 2022 to 2025. The complete series with an interactive chart, free to download.

Source: CompiledLast updated: Curated by Bui Thanh Phuc
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This indicator in the Annual e-commerce turnover by category and seller channel table

Indicator2025202420232022
Goods and digital services in distance selling298,56294,94993,562102,685
Digital services sold online14,44013,45612,67811,254
Goods in all distance selling channels84,12281,49380,88491,431

Understanding germany distance selling of goods and digital services

Combined distance sales across Germany, uniting physical deliveries with intangible electronic services, define the overall boundary of this market-wide measure. The series covers consumer spending completed via remote ordering mechanisms, including web storefronts, mobile platforms, printed catalogues, and telephone order desks. It incorporates value-added tax and aggregates both physical product shipments and digital service bookings. Sibling rows divide this total into its two constituent streams: digital services and physical merchandise across all distance channels. Pure over-the-counter shop purchases completed on premises without remote ordering are excluded, as are business-to-business wholesale contracts.

Because these survey findings are compiled at an annual frequency, year-on-year evaluation is the sole meaningful period comparison, smoothing calendar fluctuations and holiday sales concentrations across the twelve months. Values represent nominal gross turnover in million euros, meaning movements reflect the combined influence of changing consumer transaction volumes, general price inflation, and statutory sales tax adjustments. Early provisional figures released shortly after calendar year-end are frequently revised when full merchant survey responses are finalized. Comparing this aggregate with standard retail trade indices requires caution, as official retail statistics typically omit digital services and travel reservations altogether.

Frequently asked questions

Does this aggregate include business-to-business wholesale trade?
No, the data capture household consumer spending and omit commercial wholesale transactions between companies.
How does this series differ from distance sales of goods?
This total incorporates intangible digital services such as travel bookings and streaming, whereas the goods series is limited to physical merchandise.
Are value-added taxes included in the reported euro totals?
Yes, figures represent gross turnover and include the statutory value-added tax paid by final purchasers.

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