Germany e-commerce sales of goods, annual
Germany e-commerce sales of goods, annual stood at 83,148 million euros in 2025. It is one of the indicators in the Annual e-commerce turnover by category and seller channel table (Value · Annual), with a complete series running from 2022 to 2025. The complete series with an interactive chart, free to download.
This indicator in the Annual e-commerce turnover by category and seller channel table
| Indicator | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| Goods and digital services in distance selling | 98,562 | 94,949 | 93,562 | 102,685 | |
| Goods in all distance selling channels | 84,122 | 81,493 | 80,884 | 91,431 | |
| Goods sold online | 83,148 | 80,571 | 79,704 | 90,398 |
Understanding germany e-commerce sales of goods, annual
E-commerce orders for tangible products exclude legacy telephone and catalogue channels to capture purely web-based merchandise turnover. The series tracks physical goods purchased by consumers through internet shops, online marketplaces, and mobile shopping applications. It sits beneath the broader distance goods row by stripping out mail-order catalogue and phone purchases, while excluding digital services entirely. It acts as the master parent total for the detailed commodity clusters that follow in the table, such as clothing, entertainment, and leisure. Turnover is published in nominal gross terms, including value-added tax.
Published annually, the series provides a stable twelve-month benchmark that bypasses short-term fluctuations caused by holiday promotional events and seasonal clearance sales. Year-on-year evaluation reveals the underlying momentum of online merchandise retail, though observers must account for goods inflation, which lifts nominal euro totals even when shipped volumes remain static. Revisions between preliminary annual estimates and final survey releases can adjust historical baselines. When comparing this metric with official national retail indices, researchers should note that marketplace commission models and direct cross-border consumer shipments may be treated differently across survey frameworks.
Frequently asked questions
- Are printed catalogue orders counted in this figure?
- No, the series isolates transactions conducted through online storefronts, applications, and web marketplaces.
- How does this row relate to the category clusters listed below it?
- This figure represents the aggregate sum of physical goods clusters, including clothing, entertainment, and leisure goods.
- Does the series measure gross invoice values or net retailer revenues?
- It reflects gross consumer expenditures, which incorporate value-added tax paid at the point of sale.