Germany e-commerce sales on online marketplaces
Germany e-commerce sales on online marketplaces stood at 11,522 million euros in Q2 2026. It is one of the indicators in the Quarterly e-commerce turnover by category and seller channel table (Value · Quarterly), with a complete series running from Q3 2024 to Q2 2026. The complete series with an interactive chart, free to download.
This indicator in the Quarterly e-commerce turnover by category and seller channel table
| Indicator | Q2-2026 | Q1-2026 | Q3-2025 | Q2-2025 | Q1-2025 | Q3-2024 | |
|---|---|---|---|---|---|---|---|
| Goods by seller channel | |||||||
| Online marketplaces | 11,522 | 11,441 | 9,785 | 10,832 | 10,876 | 9,337 | |
| Manufacturer direct sales | 742 | 600 | 705 | 698 | 595 | 766 |
Understanding germany e-commerce sales on online marketplaces
Gross consumer expenditure on physical merchandise transacted across multi-seller electronic platforms is recorded in this series. Figures capture nominal turnover inclusive of value-added tax for goods dispatched to private households, regardless of whether the transaction is fulfilled by the platform operator or an independent third-party merchant. This channel differs from sibling rows by consolidating multi-vendor trade under a shared digital infrastructure rather than isolating individual retail enterprises. It excludes platform commission fees, subscription revenues, advertising receipts, digital service downloads, and business-to-business wholesale contracts, as well as orders placed through proprietary brand webshops or traditional mail-order routes.
Pronounced seasonal variations characterize quarterly expenditure, reflecting recurring shopping patterns tied to the year-end holiday calendar. Comparing identical quarters across successive years provides the most dependable gauge of underlying momentum, avoiding the deceptive swings inherent in quarter-on-quarter movements. Analysts must note that nominal euro totals incorporate fluctuations in retail product pricing alongside underlying volume shifts. Furthermore, because gross receipts include sales tax, movements may diverge from official deflated retail indices that report net turnover excluding indirect taxes. Reclassifications between merchant-owned storefronts and hosted marketplace listings can also generate series shifts during annual sample updates.
Frequently asked questions
- Does this series measure marketplace commission fees or total merchandise value?
- The metric reports the full gross transaction value of physical goods purchased by consumers, inclusive of value-added tax. Commission rates, merchant subscription charges, and advertising revenues retained by the platform host are excluded.
- Are cross-border third-party sellers covered in this table?
- Deliveries from international merchants are included whenever the purchasing household is located in Germany. Conversely, orders dispatched from domestic marketplace merchants to buyers residing outside the country are omitted.
- How does this series distinguish between direct retail sales by the platform host and independent third-party vendors?
- Both transaction types are aggregated together under this channel whenever they occur through the shared marketplace portal. Sibling rows in the table isolate independent pure-play retailers and manufacturer direct stores that operate standalone webshops.