Germany online retail sales of DIY and flowers
Germany online retail sales of DIY and flowers stood at 3,042 million euros in 2025. It is one of the indicators in the Annual e-commerce turnover by category and seller channel table (Value · Annual), with a complete series running from 2022 to 2025. The complete series with an interactive chart, free to download.
This indicator in the Annual e-commerce turnover by category and seller channel table
| Indicator | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| Leisure cluster | 10,059 | 9,715 | 9,422 | 10,468 | |
| DIY and flowers | 3,042 | 2,901 | 2,767 | 2,977 | |
| Car and motorcycle accessories | 1,303 | 1,306 | 1,265 | 1,470 |
Understanding germany online retail sales of DIY and flowers
Home renovation materials, gardening implements, living plants, and cut flowers ordered remotely are tracked together in this home and garden line. The category covers online purchases of hardware tools, building supplies, paints, garden maintenance equipment, seeds, shrubs, and fresh flower bouquets. It operates as the sister row to hobby and leisure goods under the leisure cluster, distinguishing home craft and garden upkeep from sports and toys. Commercial building contracts, furniture suites, and physical garden centre checkouts are omitted. Figures reflect nominal gross turnover in million euros, incorporating value-added tax.
While home improvement projects and gardening expenditures surge during spring and summer months, annual publication provides a consolidated twelve-month figure that irons out weather-related timing effects. Comparing data year on year provides an objective view of online adoption for hardware and living botanical items, though inflation in timber, metal, and garden equipment prices can inflate nominal turnover independent of transaction counts. Users should note that freight logistics play a unique role here; heavy building materials often carry specialized delivery surcharges that are bundled into consumer invoice values.
Frequently asked questions
- Are fresh floral deliveries and living plants tracked in this series?
- Yes, online orders of cut flowers, ornamental plants, and gardening seeds are incorporated alongside home improvement supplies.
- Does this indicator cover building materials purchased by professional trade contractors?
- No, it measures consumer retail transactions and omits commercial trade and builder merchant procurement.
- How does this category differ from home furnishings?
- This row tracks structural materials, tools, and horticulture, while furniture, lighting, and decorative housewares are classified under separate home furnishing categories.