France services PPI: advertising & market research
France services PPI: advertising & market research stood at 112.7 in Q2 2026, according to INSEE – Institut national de la statistique et des études économiques (BDM). It is one of the indicators in the Services producer prices table (Value · Quarterly), with a complete series running from Q1 2005 to Q2 2026. The complete series with an interactive chart, free to download.
This indicator in the Services producer prices table
| Indicator | Q2-2026 | Q1-2026 | Q4-2025 | Q3-2025 | Q2-2025 | Q1-2025 | Q4-2024 | Q3-2024 | Q2-2024 | Q1-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GM73Z - Advertising and market research | 112.7 | 110.2 | 112.9 | 110.3 | 112 | 109.5 | 111.6 | 110 | 111.6 | 107.9 | |
| GN78Z - Employment activities | 115.5 | 114.2 | 113.9 | 113.3 | 113.8 | 112.5 | 112.3 | 110.9 | 112 | 110.1 | |
| GN80Z - Security and investigation activities | 112.7 | 112.2 | 110.9 | 111 | 111 | 110.5 | 108.5 | 108.2 | 107.6 | 107.3 |
Understanding france services PPI: advertising & market research
The indicator charts price shifts for GM73Z - Advertising and market research, encompassing media campaign design, public relations, billboard placement, and consumer polling services. The coverage records agency fees and campaign production charges billed to commercial clients, excluding the direct media transmission costs paid to broadcasters or publishers. Reporting agencies submit data reflecting retainer agreements and project-based service fees, capturing agency remuneration trends independent of advertising volume or media reach.
Reading this series requires recognizing the high sensitivity of marketing budgets to broader economic cycles and seasonal retail promotional campaigns. Initial quarterly results are frequently revised as advertising agencies finalize campaign accounts. Analysts should utilize annual comparisons to neutralize recurring seasonal promotional spending patterns, ensuring agency pricing trends are not confused with the media space costs themselves.
Frequently asked questions
- Does GM73Z - Advertising and market research cover the cost of buying TV airtime?
- No, direct media space costs are excluded, focusing the index on agency fees and campaign creation services.
- Why do advertising service prices often exhibit seasonal volatility?
- Retail promotional cycles and end-of-year marketing campaigns create recurring quarterly spending rhythms.
- How should early quarterly estimates for this advertising series be treated?
- Initial figures should be viewed with caution as agencies update delayed campaign billing records.