France advertising and market research index
France advertising and market research index stood at 105.45 in Jul 2026, according to INSEE – Institut national de la statistique et des études économiques (BDM). It is one of the indicators in the Services production and turnover table (Value · Monthly), with a complete series running from Mar 2005 to Jul 2026. The complete series with an interactive chart, free to download.
This indicator in the Services production and turnover table
| Indicator | 07-2026 | 06-2026 | 05-2026 | 04-2026 | 03-2026 | 02-2026 | 01-2026 | 12-2025 | 11-2025 | 10-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Advertising and market research (NAF rev. 2, lev. Division, item 73) | 105.45 | 101.87 | 103.22 | 103.21 | 103.56 | 102.82 | 102.55 | 102.87 | 100.36 | 101.84 | |
| Other professional, scientific and technical activities (NAF rev. 2, lev. Division, item 74) | 151.54 | 151.75 | 149.66 | 149.47 | 149.48 | 148.5 | 147.55 | 148.27 | 148.67 | 150.82 | |
| Veterinary activities (NAF rev. 2, lev. Division 75) | 105.44 | 104.1 | 105.22 | 105.82 | 108.21 | 105.03 | 104.57 | 104.54 | 103.58 | 102.93 |
Understanding france advertising and market research index
Campaign creation, media placement, public relations promotion, consumer polling, and statistical market analysis are quantified by the France advertising and market research index. The metric monitors commercial communication services and consumer insight gathering, excluding management consultancy and general artistic production. It calculates real output by deflating monthly agency billings and research fees with appropriate price indices.
Reading the series requires noting strong seasonal peaks tied to holiday shopping campaigns, product launches, and corporate fiscal year ends. Initial data releases are subject to regular revisions as agencies reconcile media buying accounts and survey costs. Analysts rely on annual growth rates to evaluate underlying demand for marketing services without distortion from campaign scheduling.
Frequently asked questions
- Does this index cover media broadcasting companies?
- No, broadcasting networks are classified separately from advertising agencies that buy ad space on them.
- Why is seasonality pronounced in advertising data?
- Marketing spending heavily concentrates around holiday shopping seasons and corporate budget cycles.
- How do research firms handle long-term polling projects?
- Revenues are distributed across reporting months based on survey field completion stages.