Germany e-commerce sales of household goods and appliances
Germany e-commerce sales of household goods and appliances stood at 1,683 million euros in Q2 2026. It is one of the indicators in the Quarterly e-commerce turnover by category and seller channel table (Value · Quarterly), with a complete series running from Q3 2024 to Q2 2026. The complete series with an interactive chart, free to download.
This indicator in the Quarterly e-commerce turnover by category and seller channel table
| Indicator | Q2-2026 | Q1-2026 | Q3-2025 | Q2-2025 | Q1-2025 | Q3-2024 | |
|---|---|---|---|---|---|---|---|
| Home furnishing cluster | 3,482 | 3,664 | 3,280 | 3,389 | 3,579 | 3,151 | |
| Household goods and appliances | 1,683 | 1,731 | 1,802 | 1,581 | 1,702 | 1,707 | |
| Home textiles | 433 | 474 | 362 | 412 | 465 | 356 |
Understanding germany e-commerce sales of household goods and appliances
Domestic electrical machinery, kitchen appliances, cookware, and manual cleaning utensils purchased via digital retail platforms form this specific series. Included within its boundaries are large white goods such as washing machines, dishwashers, and refrigerators, alongside small appliances like coffee makers, microwaves, food processors, cookware, and cutlery. Sibling rows in the home furnishing cluster account for furniture, lighting, and textiles, while consumer electronics such as audio systems and television sets are excluded. The metric represents gross nominal receipts, incorporating domestic value-added tax and delivery charges billed to the buyer.
Demand in this product group divides between urgent replacement of broken appliances and discretionary upgrades of culinary gadgets. Promotional shopping events in the late calendar year often concentrate purchasing of smaller appliances, making comparisons against the corresponding quarter of the prior year far more balanced than sequential quarter comparisons. Early quarterly numbers can be adjusted as retailer returns and delivery confirmations are audited. In addition, because the series measures turnover in current prices, changes in energy efficiency standards, component costs, or shipping rates can shift aggregate expenditure even when unit shipment volumes remain unchanged.
Frequently asked questions
- Are extended warranty plans and appliance repair services counted here?
- Only physical appliances and merchandise are captured, omitting optional insurance policies, extended warranties, and post-sale maintenance service contracts.
- How does this category differ from consumer electronics?
- This series focuses strictly on domestic utility, culinary, and laundry appliances, while consumer electronics encompasses television, audio, and computing hardware.
- Does the series separate major domestic white goods from small kitchen appliances?
- Both large major appliances and compact countertop kitchen devices are combined into this single quarterly turnover total.