Japan Tobacco Sales Volume and Value
Sales volume (100 million sticks) and sales value at list prices (100 million yen) of cigarettes from fiscal 1990, and of heated tobacco and little cigars from fiscal 2020, reported by the Tobacco Institute of Japan for its member companies (heated tobacco and little cigars exclude some members).
| Indicator | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1993 | 1992 | 1991 | 1990 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sales volume3 | |||||||||||||||||||||||||||||||||||||
| Cigarettes: sales volume | 782 | 828 | 878 | 926 | 937 | 988 | 1,181 | 1,300 | 1,455 | 1,680 | 1,833 | 1,793 | 1,969 | 1,951 | 1,975 | 2,102 | 2,339 | 2,458 | 2,585 | 2,700 | 2,852 | 2,926 | 2,994 | 3,126 | 3,193 | 3,245 | 3,322 | 3,366 | 3,280 | 3,483 | 3,347 | 3,344 | 3,326 | 3,289 | 3,283 | 3,220 | |
| Heated tobacco (20 sticks per pack equivalent): sales volume | 734 | 659 | 585 | 522 | 460 | 413 | |||||||||||||||||||||||||||||||
| Little cigars: sales volume | 17 | 22 | 31 | 44 | 97 | 127 | |||||||||||||||||||||||||||||||
| Sales value3 | |||||||||||||||||||||||||||||||||||||
| Cigarettes: sales value | 21,055 | 22,160 | 23,612 | 25,129 | 25,071 | 24,749 | 28,063 | 29,368 | 31,655 | 36,377 | 39,227 | 38,418 | 40,744 | 40,465 | 41,080 | 36,163 | 35,460 | 37,270 | 39,131 | 39,820 | 39,694 | 40,682 | 40,660 | 40,187 | 41,037 | 41,681 | 42,600 | 40,899 | 38,971 | 39,992 | 38,327 | 38,183 | 37,817 | 37,216 | 36,965 | 35,951 | |
| Heated tobacco (20 sticks per pack equivalent): sales value | 19,997 | 17,831 | 15,908 | 14,452 | 12,439 | 10,639 | |||||||||||||||||||||||||||||||
| Little cigars: sales value | 415 | 540 | 753 | 1,082 | 2,055 | 2,323 |
Latest reading
Cigarettes: sales volume stood at 782 100 million sticks in 2025. That is −5.6% from 2024. The series on this page is annual and runs from 1990 to 2025.
- Latest
- 782 100 million sticks
- 2025
- vs previous period
- −5.6%
- 2024
About this data
Sales volume (100 million sticks) and sales value at list prices (100 million yen) of cigarettes from fiscal 1990, and of heated tobacco and little cigars from fiscal 2020, reported by the Tobacco Institute of Japan for its member companies (heated tobacco and little cigars exclude some members). Fiscal years run April-March.
