Japan New Car Sales by Brand

Name: Japan New Car Sales by Brand
Creator: 日本自動車販売協会連合会「ブランド別新車販売台数」
License: https://creativecommons.org/licenses/by/4.0/

Monthly new vehicle sales in Japan by Japanese brand since January 2022, registered vehicles and mini vehicles (kei cars) combined, split into passenger cars and trucks/vans.

Source: 日本自動車販売協会連合会「ブランド別新車販売台数」Last updated: Sep 24, 2026, 12:34Curated by Bui Thanh PhucAbout this data ↓

Indicator	08-2026	07-2026	06-2026	05-2026	04-2026	03-2026	02-2026	01-2026	12-2025	11-2025	10-2025	09-2025	08-2025	07-2025	06-2025	05-2025	04-2025	03-2025	02-2025	01-2025	12-2024	11-2024	10-2024	09-2024	08-2024	07-2024	06-2024	05-2024	04-2024	03-2024	02-2024	01-2024	12-2023	11-2023	10-2023	09-2023	08-2023
Total new vehicle sales, all brands3	307,375	417,173	426,884	332,997	373,952	490,640	394,965	367,752	335,459	369,721	395,189	428,216	301,219	390,512	393,162	324,069	342,878	499,746	409,348	376,258	329,786	389,529	402,310	438,733	328,470	405,174	373,599	312,406	310,346	451,444	344,820	334,876	362,839	411,089	397,672	437,493	340,341
Passenger cars	252,909	351,462	360,452	276,910	314,816	407,564	328,534	307,840	278,068	307,467	328,349	357,460	249,328	326,323	329,119	269,494	287,105	420,880	354,579	328,208	280,450	330,611	337,677	366,212	271,468	338,703	311,904	261,327	258,762	384,161	298,495	285,429	301,571	344,045	334,485	363,399	280,537
Trucks and vans	53,232	64,491	65,324	55,168	58,094	81,587	65,600	59,216	56,597	61,587	66,148	69,906	51,250	63,560	63,375	53,989	54,993	76,998	53,734	47,354	48,604	58,227	63,833	71,640	56,145	65,543	60,806	50,375	50,902	66,076	45,355	48,691	60,334	66,278	62,456	73,318	59,114
Buses	1,234	1,220	1,108	919	1,042	1,489	831	696	794	667	692	850	641	629	668	586	780	1,868	1,035	696	732	691	800	881	857	928	889	704	682	1,207	970	756	934	766	731	776	690
Toyota2	99,651	142,300	141,567	112,016	141,085	136,139	116,754	116,007	99,698	122,639	129,489	120,390	90,076	127,073	119,348	99,497	112,677	145,406	127,105	120,234	96,224	124,109	136,909	126,627	102,992	132,151	113,946	95,264	100,505	125,162	96,509	105,183	110,118	132,848	126,798	136,041	113,427
Toyota: passenger cars	84,453	124,380	124,021	96,982	122,683	119,674	100,681	101,090	85,791	105,912	110,899	102,541	76,785	110,423	104,657	87,057	100,014	128,833	115,706	112,418	88,145	114,176	125,187	112,783	89,661	114,944	98,981	83,285	88,575	111,994	87,941	93,251	93,686	115,620	110,677	119,078	99,254
Toyota: trucks and vans	14,682	17,363	17,052	14,618	17,955	16,202	15,987	14,810	13,819	16,587	18,429	17,682	13,142	16,471	14,496	12,241	12,292	15,951	11,116	7,650	7,922	9,756	11,464	13,563	12,952	16,735	14,411	11,560	11,579	12,867	8,308	11,598	16,064	16,855	15,805	16,688	13,859
Lexus	5,347	7,787	7,276	6,352	8,820	6,062	5,493	7,048	5,697	7,564	7,987	7,747	6,182	8,154	7,658	7,072	7,984	8,915	6,167	6,291	4,266	6,342	6,606	8,535	6,500	8,176	7,575	6,792	7,422	9,190	7,429	7,238	5,024	6,883	7,179	8,178	6,988
Honda2	38,853	61,810	57,904	43,091	45,745	70,037	54,416	49,411	44,539	48,804	48,960	63,758	41,222	52,447	49,267	41,303	45,082	76,326	57,394	50,335	45,825	53,921	53,243	67,985	45,875	59,784	59,247	48,527	50,143	73,322	57,139	53,403	53,965	58,265	57,670	54,163	40,561
Honda: passenger cars	37,242	59,734	55,680	40,800	43,772	67,465	52,241	47,027	42,287	46,273	46,293	60,242	39,090	50,013	46,680	39,146	42,972	73,383	54,965	47,802	43,316	51,175	50,297	65,020	43,877	57,034	56,586	46,142	48,346	70,848	54,352	50,749	51,456	55,797	55,734	51,890	38,694
Honda: trucks and vans	1,611	2,076	2,224	2,291	1,973	2,572	2,175	2,384	2,252	2,531	2,667	3,516	2,132	2,434	2,587	2,157	2,110	2,943	2,429	2,533	2,509	2,746	2,946	2,965	1,998	2,750	2,661	2,385	1,797	2,474	2,787	2,654	2,509	2,468	1,936	2,273	1,867
Suzuki2	48,816	61,100	63,679	54,441	56,891	72,533	63,698	60,863	50,548	58,435	63,955	69,553	49,148	59,969	62,220	55,513	58,573	72,185	67,548	61,305	52,570	60,634	60,459	64,819	48,814	59,198	58,783	55,546	55,854	82,972	65,425	56,710	46,785	55,361	54,485	61,644	48,063
Suzuki: passenger cars	39,871	49,808	51,884	43,998	48,611	59,655	52,513	50,333	42,883	49,561	54,993	58,462	40,964	50,603	51,970	47,111	50,135	59,018	57,119	51,894	44,142	49,540	50,071	53,331	40,470	49,453	48,273	46,782	46,871	68,947	54,874	45,747	38,403	44,757	44,205	48,906	38,557
Suzuki: trucks and vans	8,945	11,292	11,795	10,443	8,280	12,878	11,185	10,530	7,665	8,874	8,962	11,091	8,184	9,366	10,250	8,402	8,438	13,167	10,429	9,411	8,428	11,094	10,388	11,488	8,344	9,745	10,510	8,764	8,983	14,025	10,551	10,963	8,382	10,604	10,280	12,738	9,506
Daihatsu2	29,645	43,626	45,361	38,193	40,266	62,491	49,045	45,251	40,787	44,398	59,997	49,030	35,886	43,858	50,097	38,018	41,258	50,285	41,374	40,931	33,041	40,623	47,285	46,063	36,843	42,046	36,023	23,179	16,701	14,778	9,811	20,242	42,916	55,040	54,948	55,772	41,643
Daihatsu: passenger cars	20,437	30,026	31,453	26,055	27,367	44,074	34,295	31,668	28,081	30,860	43,343	35,352	25,853	29,064	35,095	24,499	26,301	35,716	33,408	32,613	25,548	29,077	30,284	29,836	23,944	27,860	24,397	13,065	6,370	5,574	6,177	13,094	29,549	38,229	38,861	38,582	28,919
Daihatsu: trucks and vans	9,208	13,600	13,908	12,138	12,899	18,417	14,750	13,583	12,706	13,538	16,654	13,678	10,033	14,794	15,002	13,519	14,957	14,569	7,966	8,318	7,493	11,546	17,001	16,227	12,899	14,186	11,626	10,114	10,331	9,204	3,634	7,148	13,367	16,811	16,087	17,190	12,724
Nissan2	27,822	35,878	37,327	25,969	24,946	52,374	41,375	35,296	28,356	28,037	27,703	38,532	25,352	34,630	35,046	27,756	24,356	52,423	41,224	39,690	31,496	38,147	35,586	49,122	32,588	42,725	36,386	31,604	30,067	59,232	47,575	41,041	33,858	38,746	35,939	46,996	32,946
Nissan: passenger cars	23,514	30,956	32,268	22,040	21,034	43,215	34,805	30,149	23,738	22,845	22,213	31,667	20,626	28,590	28,514	22,400	19,366	43,148	34,410	33,890	25,944	31,221	29,169	40,811	27,355	36,341	30,098	26,388	24,346	50,608	40,816	35,391	28,437	31,941	29,605	39,528	27,060
Nissan: trucks and vans	4,278	4,890	5,020	3,895	3,860	9,084	6,516	5,116	4,590	5,161	5,476	6,839	4,709	6,019	6,484	5,325	4,952	9,153	6,760	5,748	5,523	6,877	6,368	8,269	5,213	6,358	6,281	5,208	5,712	8,536	6,710	5,604	5,311	6,762	6,304	7,434	5,859
Mazda2	11,441	12,722	13,851	8,979	10,310	18,557	13,287	11,657	10,730	10,579	10,757	13,635	9,928	12,320	11,712	9,906	10,675	19,837	16,406	13,041	10,741	12,822	14,757	13,577	9,969	11,438	9,570	9,548	10,087	16,116	12,863	10,477	10,596	13,246	14,861	12,071	12,235
Mazda: passenger cars	10,761	11,870	12,962	8,324	9,658	17,379	12,576	11,014	10,059	9,732	9,951	12,663	9,198	11,478	10,880	9,244	10,000	18,642	15,485	12,315	10,055	11,940	13,891	12,650	9,182	10,629	8,646	8,788	9,441	14,978	12,010	9,658	9,724	12,333	13,905	11,079	11,423
Mazda: trucks and vans	680	852	889	655	652	1,178	711	643	671	847	806	972	730	842	832	662	675	1,195	921	726	686	882	866	927	787	809	924	760	646	1,138	853	819	872	913	956	992	812
Mitsubishi Motors2	8,143	10,937	11,714	8,127	8,945	16,419	11,819	9,883	9,279	9,506	7,978	11,169	8,095	10,726	11,238	8,559	8,131	12,618	10,340	10,235	9,967	11,476	9,717	11,817	9,045	9,643	7,641	6,754	8,210	15,081	11,176	8,953	8,726	9,280	9,302	11,684	7,410
Mitsubishi Motors: passenger cars	7,532	10,311	11,016	7,654	8,328	14,407	10,755	9,213	8,344	8,762	7,176	10,105	7,387	9,879	10,450	8,037	7,492	11,109	8,834	8,524	8,620	10,038	8,042	10,008	7,472	8,516	6,960	5,956	7,260	13,676	9,951	8,305	8,044	8,527	8,369	10,365	6,798
Mitsubishi Motors: trucks and vans	611	626	698	473	617	2,012	1,064	670	935	744	802	1,064	708	847	788	522	639	1,509	1,506	1,711	1,347	1,438	1,675	1,809	1,573	1,127	681	798	950	1,405	1,225	648	682	753	933	1,319	612
Subaru2	7,098	10,049	7,854	7,280	9,739	8,954	8,323	7,791	8,186	7,979	8,400	13,167	7,792	9,792	8,882	7,579	7,563	13,282	10,451	8,224	7,482	9,436	9,003	10,793	7,747	10,052	8,577	7,363	6,408	10,810	7,210	8,641	10,865	10,452	10,035	9,682	6,523
Subaru: passenger cars	6,820	9,582	7,435	6,924	9,198	8,432	7,821	7,405	7,856	7,640	7,961	12,575	7,398	9,270	8,255	6,854	7,059	12,772	10,052	7,759	7,087	8,940	8,316	10,069	7,242	9,516	7,978	7,037	6,077	10,253	7,131	8,349	10,387	9,897	9,540	8,971	6,054
Subaru: trucks and vans	278	467	419	356	541	522	502	386	330	339	439	592	394	522	627	725	504	510	399	465	395	496	687	724	505	536	599	326	331	557	79	292	478	555	495	711	469
Isuzu	6,224	5,989	5,841	4,404	4,379	9,917	6,631	5,404	6,187	6,084	5,749	7,903	5,888	6,280	5,942	4,916	4,879	9,250	6,184	5,345	6,598	6,138	5,378	7,921	5,536	6,118	5,586	4,367	4,088	6,723	5,274	4,105	5,150	4,322	4,170	6,636	6,245
Hino	3,125	3,365	3,451	2,696	3,208	4,039	3,051	2,623	2,591	2,656	2,542	2,907	2,278	2,606	2,765	2,457	2,711	4,415	3,320	3,126	3,267	3,554	3,456	4,111	3,269	3,678	3,820	3,215	3,043	4,678	3,221	2,547	2,904	2,637	1,913	3,153	3,513
Mitsubishi Fuso	3,237	3,506	3,390	2,785	3,349	3,994	2,533	2,597	4,171	3,479	2,928	2,957	2,474	2,753	2,893	2,446	2,293	3,461	2,261	1,780	3,699	2,970	2,993	2,893	2,527	2,826	3,116	2,448	3,087	3,761	2,518	2,015	4,050	3,022	3,083	3,560	3,041
UD Trucks	862	880	1,049	782	749	1,716	1,031	870	1,122	1,078	1,031	1,172	871	891	979	834	757	1,784	959	859	1,116	1,062	945	1,119	863	918	767	596	508	1,351	708	513	856	766	798	943	835

Latest reading

Total new vehicle sales, all brands stood at 307,375 vehicles in Aug 2026. That is −26.3% from Jul 2026 and +2.0% from a year earlier. The series on this page is monthly and runs from Jan 2022 to Aug 2026.

Latest: 307,375 vehicles; Aug 2026
vs previous period: −26.3%; Jul 2026
vs a year earlier: +2.0%

About this data

Monthly new vehicle sales in Japan by Japanese brand since January 2022, registered vehicles and mini vehicles (kei cars) combined, split into passenger cars and trucks/vans. The total covers all brands including imports; sales of foreign brands are in the imported vehicle registrations table (JAIA). Brand follows the vehicle name on the inspection certificate, so imported Toyota models count as Toyota. Source: Japan Automobile Dealers Association (JADA), sales by brand.