Japan New Car Sales by Brand
Monthly new vehicle sales in Japan by Japanese brand since January 2022, registered vehicles and mini vehicles (kei cars) combined, split into passenger cars and trucks/vans.
| Indicator | 08-2026 | 07-2026 | 06-2026 | 05-2026 | 04-2026 | 03-2026 | 02-2026 | 01-2026 | 12-2025 | 11-2025 | 10-2025 | 09-2025 | 08-2025 | 07-2025 | 06-2025 | 05-2025 | 04-2025 | 03-2025 | 02-2025 | 01-2025 | 12-2024 | 11-2024 | 10-2024 | 09-2024 | 08-2024 | 07-2024 | 06-2024 | 05-2024 | 04-2024 | 03-2024 | 02-2024 | 01-2024 | 12-2023 | 11-2023 | 10-2023 | 09-2023 | 08-2023 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total new vehicle sales, all brands3 | 307,375 | 417,173 | 426,884 | 332,997 | 373,952 | 490,640 | 394,965 | 367,752 | 335,459 | 369,721 | 395,189 | 428,216 | 301,219 | 390,512 | 393,162 | 324,069 | 342,878 | 499,746 | 409,348 | 376,258 | 329,786 | 389,529 | 402,310 | 438,733 | 328,470 | 405,174 | 373,599 | 312,406 | 310,346 | 451,444 | 344,820 | 334,876 | 362,839 | 411,089 | 397,672 | 437,493 | 340,341 | |
| Passenger cars | 252,909 | 351,462 | 360,452 | 276,910 | 314,816 | 407,564 | 328,534 | 307,840 | 278,068 | 307,467 | 328,349 | 357,460 | 249,328 | 326,323 | 329,119 | 269,494 | 287,105 | 420,880 | 354,579 | 328,208 | 280,450 | 330,611 | 337,677 | 366,212 | 271,468 | 338,703 | 311,904 | 261,327 | 258,762 | 384,161 | 298,495 | 285,429 | 301,571 | 344,045 | 334,485 | 363,399 | 280,537 | |
| Trucks and vans | 53,232 | 64,491 | 65,324 | 55,168 | 58,094 | 81,587 | 65,600 | 59,216 | 56,597 | 61,587 | 66,148 | 69,906 | 51,250 | 63,560 | 63,375 | 53,989 | 54,993 | 76,998 | 53,734 | 47,354 | 48,604 | 58,227 | 63,833 | 71,640 | 56,145 | 65,543 | 60,806 | 50,375 | 50,902 | 66,076 | 45,355 | 48,691 | 60,334 | 66,278 | 62,456 | 73,318 | 59,114 | |
| Buses | 1,234 | 1,220 | 1,108 | 919 | 1,042 | 1,489 | 831 | 696 | 794 | 667 | 692 | 850 | 641 | 629 | 668 | 586 | 780 | 1,868 | 1,035 | 696 | 732 | 691 | 800 | 881 | 857 | 928 | 889 | 704 | 682 | 1,207 | 970 | 756 | 934 | 766 | 731 | 776 | 690 | |
| Toyota2 | 99,651 | 142,300 | 141,567 | 112,016 | 141,085 | 136,139 | 116,754 | 116,007 | 99,698 | 122,639 | 129,489 | 120,390 | 90,076 | 127,073 | 119,348 | 99,497 | 112,677 | 145,406 | 127,105 | 120,234 | 96,224 | 124,109 | 136,909 | 126,627 | 102,992 | 132,151 | 113,946 | 95,264 | 100,505 | 125,162 | 96,509 | 105,183 | 110,118 | 132,848 | 126,798 | 136,041 | 113,427 | |
| Toyota: passenger cars | 84,453 | 124,380 | 124,021 | 96,982 | 122,683 | 119,674 | 100,681 | 101,090 | 85,791 | 105,912 | 110,899 | 102,541 | 76,785 | 110,423 | 104,657 | 87,057 | 100,014 | 128,833 | 115,706 | 112,418 | 88,145 | 114,176 | 125,187 | 112,783 | 89,661 | 114,944 | 98,981 | 83,285 | 88,575 | 111,994 | 87,941 | 93,251 | 93,686 | 115,620 | 110,677 | 119,078 | 99,254 | |
| Toyota: trucks and vans | 14,682 | 17,363 | 17,052 | 14,618 | 17,955 | 16,202 | 15,987 | 14,810 | 13,819 | 16,587 | 18,429 | 17,682 | 13,142 | 16,471 | 14,496 | 12,241 | 12,292 | 15,951 | 11,116 | 7,650 | 7,922 | 9,756 | 11,464 | 13,563 | 12,952 | 16,735 | 14,411 | 11,560 | 11,579 | 12,867 | 8,308 | 11,598 | 16,064 | 16,855 | 15,805 | 16,688 | 13,859 | |
| Lexus | 5,347 | 7,787 | 7,276 | 6,352 | 8,820 | 6,062 | 5,493 | 7,048 | 5,697 | 7,564 | 7,987 | 7,747 | 6,182 | 8,154 | 7,658 | 7,072 | 7,984 | 8,915 | 6,167 | 6,291 | 4,266 | 6,342 | 6,606 | 8,535 | 6,500 | 8,176 | 7,575 | 6,792 | 7,422 | 9,190 | 7,429 | 7,238 | 5,024 | 6,883 | 7,179 | 8,178 | 6,988 | |
| Honda2 | 38,853 | 61,810 | 57,904 | 43,091 | 45,745 | 70,037 | 54,416 | 49,411 | 44,539 | 48,804 | 48,960 | 63,758 | 41,222 | 52,447 | 49,267 | 41,303 | 45,082 | 76,326 | 57,394 | 50,335 | 45,825 | 53,921 | 53,243 | 67,985 | 45,875 | 59,784 | 59,247 | 48,527 | 50,143 | 73,322 | 57,139 | 53,403 | 53,965 | 58,265 | 57,670 | 54,163 | 40,561 | |
| Honda: passenger cars | 37,242 | 59,734 | 55,680 | 40,800 | 43,772 | 67,465 | 52,241 | 47,027 | 42,287 | 46,273 | 46,293 | 60,242 | 39,090 | 50,013 | 46,680 | 39,146 | 42,972 | 73,383 | 54,965 | 47,802 | 43,316 | 51,175 | 50,297 | 65,020 | 43,877 | 57,034 | 56,586 | 46,142 | 48,346 | 70,848 | 54,352 | 50,749 | 51,456 | 55,797 | 55,734 | 51,890 | 38,694 | |
| Honda: trucks and vans | 1,611 | 2,076 | 2,224 | 2,291 | 1,973 | 2,572 | 2,175 | 2,384 | 2,252 | 2,531 | 2,667 | 3,516 | 2,132 | 2,434 | 2,587 | 2,157 | 2,110 | 2,943 | 2,429 | 2,533 | 2,509 | 2,746 | 2,946 | 2,965 | 1,998 | 2,750 | 2,661 | 2,385 | 1,797 | 2,474 | 2,787 | 2,654 | 2,509 | 2,468 | 1,936 | 2,273 | 1,867 | |
| Suzuki2 | 48,816 | 61,100 | 63,679 | 54,441 | 56,891 | 72,533 | 63,698 | 60,863 | 50,548 | 58,435 | 63,955 | 69,553 | 49,148 | 59,969 | 62,220 | 55,513 | 58,573 | 72,185 | 67,548 | 61,305 | 52,570 | 60,634 | 60,459 | 64,819 | 48,814 | 59,198 | 58,783 | 55,546 | 55,854 | 82,972 | 65,425 | 56,710 | 46,785 | 55,361 | 54,485 | 61,644 | 48,063 | |
| Suzuki: passenger cars | 39,871 | 49,808 | 51,884 | 43,998 | 48,611 | 59,655 | 52,513 | 50,333 | 42,883 | 49,561 | 54,993 | 58,462 | 40,964 | 50,603 | 51,970 | 47,111 | 50,135 | 59,018 | 57,119 | 51,894 | 44,142 | 49,540 | 50,071 | 53,331 | 40,470 | 49,453 | 48,273 | 46,782 | 46,871 | 68,947 | 54,874 | 45,747 | 38,403 | 44,757 | 44,205 | 48,906 | 38,557 | |
| Suzuki: trucks and vans | 8,945 | 11,292 | 11,795 | 10,443 | 8,280 | 12,878 | 11,185 | 10,530 | 7,665 | 8,874 | 8,962 | 11,091 | 8,184 | 9,366 | 10,250 | 8,402 | 8,438 | 13,167 | 10,429 | 9,411 | 8,428 | 11,094 | 10,388 | 11,488 | 8,344 | 9,745 | 10,510 | 8,764 | 8,983 | 14,025 | 10,551 | 10,963 | 8,382 | 10,604 | 10,280 | 12,738 | 9,506 | |
| Daihatsu2 | 29,645 | 43,626 | 45,361 | 38,193 | 40,266 | 62,491 | 49,045 | 45,251 | 40,787 | 44,398 | 59,997 | 49,030 | 35,886 | 43,858 | 50,097 | 38,018 | 41,258 | 50,285 | 41,374 | 40,931 | 33,041 | 40,623 | 47,285 | 46,063 | 36,843 | 42,046 | 36,023 | 23,179 | 16,701 | 14,778 | 9,811 | 20,242 | 42,916 | 55,040 | 54,948 | 55,772 | 41,643 | |
| Daihatsu: passenger cars | 20,437 | 30,026 | 31,453 | 26,055 | 27,367 | 44,074 | 34,295 | 31,668 | 28,081 | 30,860 | 43,343 | 35,352 | 25,853 | 29,064 | 35,095 | 24,499 | 26,301 | 35,716 | 33,408 | 32,613 | 25,548 | 29,077 | 30,284 | 29,836 | 23,944 | 27,860 | 24,397 | 13,065 | 6,370 | 5,574 | 6,177 | 13,094 | 29,549 | 38,229 | 38,861 | 38,582 | 28,919 | |
| Daihatsu: trucks and vans | 9,208 | 13,600 | 13,908 | 12,138 | 12,899 | 18,417 | 14,750 | 13,583 | 12,706 | 13,538 | 16,654 | 13,678 | 10,033 | 14,794 | 15,002 | 13,519 | 14,957 | 14,569 | 7,966 | 8,318 | 7,493 | 11,546 | 17,001 | 16,227 | 12,899 | 14,186 | 11,626 | 10,114 | 10,331 | 9,204 | 3,634 | 7,148 | 13,367 | 16,811 | 16,087 | 17,190 | 12,724 | |
| Nissan2 | 27,822 | 35,878 | 37,327 | 25,969 | 24,946 | 52,374 | 41,375 | 35,296 | 28,356 | 28,037 | 27,703 | 38,532 | 25,352 | 34,630 | 35,046 | 27,756 | 24,356 | 52,423 | 41,224 | 39,690 | 31,496 | 38,147 | 35,586 | 49,122 | 32,588 | 42,725 | 36,386 | 31,604 | 30,067 | 59,232 | 47,575 | 41,041 | 33,858 | 38,746 | 35,939 | 46,996 | 32,946 | |
| Nissan: passenger cars | 23,514 | 30,956 | 32,268 | 22,040 | 21,034 | 43,215 | 34,805 | 30,149 | 23,738 | 22,845 | 22,213 | 31,667 | 20,626 | 28,590 | 28,514 | 22,400 | 19,366 | 43,148 | 34,410 | 33,890 | 25,944 | 31,221 | 29,169 | 40,811 | 27,355 | 36,341 | 30,098 | 26,388 | 24,346 | 50,608 | 40,816 | 35,391 | 28,437 | 31,941 | 29,605 | 39,528 | 27,060 | |
| Nissan: trucks and vans | 4,278 | 4,890 | 5,020 | 3,895 | 3,860 | 9,084 | 6,516 | 5,116 | 4,590 | 5,161 | 5,476 | 6,839 | 4,709 | 6,019 | 6,484 | 5,325 | 4,952 | 9,153 | 6,760 | 5,748 | 5,523 | 6,877 | 6,368 | 8,269 | 5,213 | 6,358 | 6,281 | 5,208 | 5,712 | 8,536 | 6,710 | 5,604 | 5,311 | 6,762 | 6,304 | 7,434 | 5,859 | |
| Mazda2 | 11,441 | 12,722 | 13,851 | 8,979 | 10,310 | 18,557 | 13,287 | 11,657 | 10,730 | 10,579 | 10,757 | 13,635 | 9,928 | 12,320 | 11,712 | 9,906 | 10,675 | 19,837 | 16,406 | 13,041 | 10,741 | 12,822 | 14,757 | 13,577 | 9,969 | 11,438 | 9,570 | 9,548 | 10,087 | 16,116 | 12,863 | 10,477 | 10,596 | 13,246 | 14,861 | 12,071 | 12,235 | |
| Mazda: passenger cars | 10,761 | 11,870 | 12,962 | 8,324 | 9,658 | 17,379 | 12,576 | 11,014 | 10,059 | 9,732 | 9,951 | 12,663 | 9,198 | 11,478 | 10,880 | 9,244 | 10,000 | 18,642 | 15,485 | 12,315 | 10,055 | 11,940 | 13,891 | 12,650 | 9,182 | 10,629 | 8,646 | 8,788 | 9,441 | 14,978 | 12,010 | 9,658 | 9,724 | 12,333 | 13,905 | 11,079 | 11,423 | |
| Mazda: trucks and vans | 680 | 852 | 889 | 655 | 652 | 1,178 | 711 | 643 | 671 | 847 | 806 | 972 | 730 | 842 | 832 | 662 | 675 | 1,195 | 921 | 726 | 686 | 882 | 866 | 927 | 787 | 809 | 924 | 760 | 646 | 1,138 | 853 | 819 | 872 | 913 | 956 | 992 | 812 | |
| Mitsubishi Motors2 | 8,143 | 10,937 | 11,714 | 8,127 | 8,945 | 16,419 | 11,819 | 9,883 | 9,279 | 9,506 | 7,978 | 11,169 | 8,095 | 10,726 | 11,238 | 8,559 | 8,131 | 12,618 | 10,340 | 10,235 | 9,967 | 11,476 | 9,717 | 11,817 | 9,045 | 9,643 | 7,641 | 6,754 | 8,210 | 15,081 | 11,176 | 8,953 | 8,726 | 9,280 | 9,302 | 11,684 | 7,410 | |
| Mitsubishi Motors: passenger cars | 7,532 | 10,311 | 11,016 | 7,654 | 8,328 | 14,407 | 10,755 | 9,213 | 8,344 | 8,762 | 7,176 | 10,105 | 7,387 | 9,879 | 10,450 | 8,037 | 7,492 | 11,109 | 8,834 | 8,524 | 8,620 | 10,038 | 8,042 | 10,008 | 7,472 | 8,516 | 6,960 | 5,956 | 7,260 | 13,676 | 9,951 | 8,305 | 8,044 | 8,527 | 8,369 | 10,365 | 6,798 | |
| Mitsubishi Motors: trucks and vans | 611 | 626 | 698 | 473 | 617 | 2,012 | 1,064 | 670 | 935 | 744 | 802 | 1,064 | 708 | 847 | 788 | 522 | 639 | 1,509 | 1,506 | 1,711 | 1,347 | 1,438 | 1,675 | 1,809 | 1,573 | 1,127 | 681 | 798 | 950 | 1,405 | 1,225 | 648 | 682 | 753 | 933 | 1,319 | 612 | |
| Subaru2 | 7,098 | 10,049 | 7,854 | 7,280 | 9,739 | 8,954 | 8,323 | 7,791 | 8,186 | 7,979 | 8,400 | 13,167 | 7,792 | 9,792 | 8,882 | 7,579 | 7,563 | 13,282 | 10,451 | 8,224 | 7,482 | 9,436 | 9,003 | 10,793 | 7,747 | 10,052 | 8,577 | 7,363 | 6,408 | 10,810 | 7,210 | 8,641 | 10,865 | 10,452 | 10,035 | 9,682 | 6,523 | |
| Subaru: passenger cars | 6,820 | 9,582 | 7,435 | 6,924 | 9,198 | 8,432 | 7,821 | 7,405 | 7,856 | 7,640 | 7,961 | 12,575 | 7,398 | 9,270 | 8,255 | 6,854 | 7,059 | 12,772 | 10,052 | 7,759 | 7,087 | 8,940 | 8,316 | 10,069 | 7,242 | 9,516 | 7,978 | 7,037 | 6,077 | 10,253 | 7,131 | 8,349 | 10,387 | 9,897 | 9,540 | 8,971 | 6,054 | |
| Subaru: trucks and vans | 278 | 467 | 419 | 356 | 541 | 522 | 502 | 386 | 330 | 339 | 439 | 592 | 394 | 522 | 627 | 725 | 504 | 510 | 399 | 465 | 395 | 496 | 687 | 724 | 505 | 536 | 599 | 326 | 331 | 557 | 79 | 292 | 478 | 555 | 495 | 711 | 469 | |
| Isuzu | 6,224 | 5,989 | 5,841 | 4,404 | 4,379 | 9,917 | 6,631 | 5,404 | 6,187 | 6,084 | 5,749 | 7,903 | 5,888 | 6,280 | 5,942 | 4,916 | 4,879 | 9,250 | 6,184 | 5,345 | 6,598 | 6,138 | 5,378 | 7,921 | 5,536 | 6,118 | 5,586 | 4,367 | 4,088 | 6,723 | 5,274 | 4,105 | 5,150 | 4,322 | 4,170 | 6,636 | 6,245 | |
| Hino | 3,125 | 3,365 | 3,451 | 2,696 | 3,208 | 4,039 | 3,051 | 2,623 | 2,591 | 2,656 | 2,542 | 2,907 | 2,278 | 2,606 | 2,765 | 2,457 | 2,711 | 4,415 | 3,320 | 3,126 | 3,267 | 3,554 | 3,456 | 4,111 | 3,269 | 3,678 | 3,820 | 3,215 | 3,043 | 4,678 | 3,221 | 2,547 | 2,904 | 2,637 | 1,913 | 3,153 | 3,513 | |
| Mitsubishi Fuso | 3,237 | 3,506 | 3,390 | 2,785 | 3,349 | 3,994 | 2,533 | 2,597 | 4,171 | 3,479 | 2,928 | 2,957 | 2,474 | 2,753 | 2,893 | 2,446 | 2,293 | 3,461 | 2,261 | 1,780 | 3,699 | 2,970 | 2,993 | 2,893 | 2,527 | 2,826 | 3,116 | 2,448 | 3,087 | 3,761 | 2,518 | 2,015 | 4,050 | 3,022 | 3,083 | 3,560 | 3,041 | |
| UD Trucks | 862 | 880 | 1,049 | 782 | 749 | 1,716 | 1,031 | 870 | 1,122 | 1,078 | 1,031 | 1,172 | 871 | 891 | 979 | 834 | 757 | 1,784 | 959 | 859 | 1,116 | 1,062 | 945 | 1,119 | 863 | 918 | 767 | 596 | 508 | 1,351 | 708 | 513 | 856 | 766 | 798 | 943 | 835 |
Latest reading
Total new vehicle sales, all brands stood at 307,375 vehicles in Aug 2026. That is −26.3% from Jul 2026 and +2.0% from a year earlier. The series on this page is monthly and runs from Jan 2022 to Aug 2026.
- Latest
- 307,375 vehicles
- Aug 2026
- vs previous period
- −26.3%
- Jul 2026
- vs a year earlier
- +2.0%
About this data
Monthly new vehicle sales in Japan by Japanese brand since January 2022, registered vehicles and mini vehicles (kei cars) combined, split into passenger cars and trucks/vans. The total covers all brands including imports; sales of foreign brands are in the imported vehicle registrations table (JAIA). Brand follows the vehicle name on the inspection certificate, so imported Toyota models count as Toyota. Source: Japan Automobile Dealers Association (JADA), sales by brand.