FrançaisDeutsch

Japan Household Online Shopping Spending

Name: Japan Household Online Shopping Spending
Creator: 総務省統計局「家計消費状況調査」
License: https://creativecommons.org/licenses/by/4.0/

Source: 総務省統計局「家計消費状況調査」Last updated: Sep 25, 2026, 10:22Curated by Bui Thanh PhucAbout this data ↓

Indicator	07-2026	06-2026	05-2026	04-2026	03-2026	02-2026	01-2026	12-2025	11-2025	10-2025	09-2025	08-2025	07-2025	06-2025	05-2025	04-2025	03-2025	02-2025	01-2025	12-2024	11-2024	10-2024	09-2024	08-2024	07-2024	06-2024	05-2024	04-2024	03-2024	02-2024	01-2024	12-2023	11-2023	10-2023	09-2023	08-2023	07-2023
Online spending, total of 22 items2	27,833	25,915	26,606	27,124	28,726	24,967	26,950	31,538	29,424	26,567	26,134	28,449	28,039	26,191	26,047	25,531	26,264	23,830	25,116	31,493	26,347	23,967	23,520	25,797	25,794	24,106	23,484	23,469	24,788	22,799	23,577	28,334	25,286	22,554	22,389	23,487	24,249
Gifts	1,187	864	583	636	667	485	658	2,129	1,214	544	541	929	1,298	1,049	709	649	675	518	756	2,267	1,124	508	583	913	1,209	1,050	643	665	678	499	785	2,160	1,086	491	502	933	1,342
For own household, total14	26,646	25,051	26,023	26,488	28,059	24,482	26,292	29,409	28,210	26,024	25,593	27,520	26,741	25,142	25,338	24,882	25,590	23,312	24,360	29,225	25,223	23,459	22,937	24,884	24,584	23,056	22,840	22,804	24,109	22,300	22,792	26,174	24,200	22,063	21,887	22,554	22,907
Food (items 52-54)3	5,912	5,632	5,659	5,584	5,784	5,630	6,174	7,488	6,270	5,867	5,841	5,928	5,808	5,662	5,514	5,357	5,515	5,088	5,540	7,103	5,443	5,127	5,070	5,293	4,944	4,967	4,964	4,733	5,065	4,829	5,167	6,482	5,282	5,055	5,081	4,919	4,784
Groceries	4,093	3,968	3,882	3,875	4,068	3,989	4,360	5,428	4,431	4,171	4,132	3,960	3,997	3,897	3,837	3,768	3,822	3,623	3,889	5,134	3,839	3,558	3,510	3,576	3,365	3,476	3,392	3,221	3,496	3,324	3,616	4,643	3,738	3,528	3,528	3,327	3,275
Beverages	1,095	987	1,035	988	1,025	927	979	1,108	1,075	990	1,022	1,120	1,139	1,092	990	930	989	854	887	1,079	919	891	903	1,002	964	907	898	866	878	834	866	998	925	886	936	939	960
Food delivery	725	678	741	721	691	713	836	952	765	706	687	849	673	673	687	659	704	611	764	891	686	679	657	716	615	584	674	646	691	672	685	842	620	641	617	653	549
Home appliances	1,547	1,332	1,376	1,386	1,674	1,299	1,609	1,737	1,739	1,456	1,248	1,363	1,554	1,227	1,161	1,252	1,607	1,314	1,415	1,809	1,562	1,302	1,101	1,129	1,439	1,181	968	1,177	1,347	1,098	1,354	1,724	1,457	1,177	1,182	1,034	1,275
Furniture	409	401	400	428	545	381	467	560	544	480	421	471	431	428	399	527	515	437	437	640	553	452	367	388	445	454	374	486	540	434	421	500	549	492	423	357	448
Clothing and footwear (items 57-59)3	2,557	2,523	2,733	2,704	2,614	2,335	2,826	3,363	3,443	2,734	2,103	2,206	2,617	2,681	2,686	2,572	2,467	2,210	2,702	3,438	3,019	2,422	2,138	2,032	2,505	2,469	2,527	2,591	2,451	2,132	2,706	3,083	3,005	2,496	2,084	1,917	2,335
Men's clothing	669	607	725	693	647	607	803	1,063	1,018	753	481	555	666	673	697	666	642	544	731	971	762	571	487	439	606	593	613	624	578	526	717	885	826	636	463	472	590
Women's clothing	1,232	1,297	1,353	1,299	1,275	1,180	1,373	1,617	1,697	1,302	1,077	1,105	1,277	1,305	1,305	1,235	1,162	1,082	1,311	1,669	1,505	1,198	1,023	1,064	1,281	1,224	1,245	1,295	1,221	1,066	1,350	1,503	1,461	1,276	1,083	979	1,184
Footwear and other clothing	656	619	655	711	691	548	650	683	728	680	545	546	674	702	684	670	663	584	659	798	752	653	628	530	618	651	670	672	652	540	638	695	717	585	538	466	561
Health and medical (items 60-61)2	1,096	1,112	1,102	1,134	1,124	1,099	1,124	1,166	1,200	1,139	1,119	1,071	1,104	1,053	1,080	1,014	1,072	1,018	1,043	1,136	1,110	1,043	1,005	1,051	1,106	1,091	1,029	1,032	1,128	1,084	1,097	1,140	1,113	1,086	1,103	1,068	1,066
Medicines	289	305	284	291	335	281	306	320	325	312	294	262	303	276	266	237	287	247	283	311	277	279	264	278	282	280	252	252	294	259	296	302	295	284	273	269	284
Health foods	807	806	818	843	789	818	818	847	875	827	825	810	801	778	814	777	786	771	761	825	833	764	741	774	824	811	777	780	834	825	800	838	818	802	830	798	782
Cosmetics	903	951	944	969	1,037	943	920	1,054	1,072	892	956	881	896	994	863	849	965	838	890	1,017	988	856	894	835	865	946	830	843	969	841	859	1,036	952	860	858	777	805
Automotive goods	546	483	650	683	692	434	500	641	645	520	491	483	581	490	528	609	611	454	424	625	580	549	435	388	399	455	459	443	435	420	391	513	598	488	443	359	437
Books	344	352	354	404	385	365	402	464	411	382	403	398	412	379	406	417	447	411	441	518	438	426	433	422	409	359	391	465	448	433	437	507	436	405	413	397	398
Music, video, PC and game software	378	360	353	307	362	369	406	538	457	462	403	362	373	416	315	356	402	347	363	503	388	415	392	319	364	361	331	328	391	379	387	529	426	354	319	340	370
Digital content (items 66-67)2	550	519	533	538	545	587	573	601	558	599	535	607	591	560	537	568	554	505	558	569	520	529	515	546	528	509	516	503	518	507	534	542	468	472	440	435	397
E-books	235	230	226	219	230	245	246	262	238	256	233	283	272	255	251	262	250	228	240	263	236	259	252	250	265	244	245	255	263	266	269	265	251	245	215	217	202
Downloaded music, video and apps	315	289	307	319	316	342	327	338	320	344	302	324	319	305	287	307	304	277	318	305	284	270	264	296	264	265	271	247	256	241	265	277	217	227	225	218	195
Insurance	1,370	1,457	1,381	1,603	1,428	1,316	1,262	1,268	1,316	1,240	1,298	1,271	1,227	1,206	1,252	1,274	1,387	1,215	1,187	1,192	992	1,079	1,054	1,006	1,055	1,102	1,185	1,156	1,260	1,068	1,036	1,089	1,075	943	934	961	1,022
Travel (items 69-70)2	6,102	5,292	5,694	5,859	6,595	5,320	5,073	5,116	5,569	5,422	5,794	7,546	6,054	5,448	5,778	5,523	5,483	5,014	4,879	5,343	5,002	4,912	5,024	7,217	5,825	4,940	5,042	4,915	5,077	4,836	4,208	4,393	4,473	4,319	4,508	6,071	5,414
Accommodation, fares and package tours (paid online)	4,890	4,515	4,453	4,694	5,345	4,406	4,168	4,080	4,251	4,160	4,676	5,676	4,946	4,167	4,461	4,263	4,299	4,020	3,903	3,977	3,752	3,696	4,053	5,422	4,700	4,029	3,787	3,698	3,852	3,938	3,301	3,384	3,279	3,334	3,507	4,173	4,245
Accommodation, fares and package tours (paid otherwise)	1,212	777	1,241	1,164	1,250	914	905	1,036	1,318	1,262	1,118	1,870	1,107	1,281	1,317	1,260	1,184	994	976	1,366	1,250	1,216	970	1,796	1,125	911	1,255	1,217	1,225	898	907	1,008	1,194	985	1,002	1,898	1,168
Tickets	1,236	1,048	1,200	1,153	1,218	1,164	1,143	1,246	1,169	1,180	1,294	1,502	1,385	1,270	1,445	1,257	1,120	1,184	1,040	1,173	1,038	1,021	1,121	1,187	1,227	1,072	1,094	1,013	1,074	1,053	888	956	965	942	970	1,115	1,065
Other goods and services	3,696	3,589	3,642	3,735	4,054	3,241	3,811	4,169	3,818	3,650	3,687	3,429	3,708	3,328	3,373	3,306	3,445	3,275	3,441	4,159	3,591	3,324	3,387	3,069	3,473	3,151	3,131	3,120	3,406	3,185	3,308	3,681	3,402	2,973	3,128	2,803	3,089
Households ordering online2
Share of households ordering online	55.58	54.59	55.31	55.47	56.15	55.52	56.12	59.48	58.36	56.91	56.53	57.12	57.95	57.3	56.21	55.94	56.35	54.94	55.32	58.45	56.19	54.8	54.72	54.94	55.65	55.05	54.68	54.43	55.23	54.56	54.51	57.63	55.82	53.97	53.79	53.01	54.03
Online spending per ordering household	50,074	47,469	48,102	48,897	51,160	44,969	48,019	53,024	50,415	46,682	46,227	49,809	48,383	45,709	46,335	45,640	46,606	43,374	45,397	53,877	46,888	43,737	42,983	46,951	46,349	43,792	42,950	43,120	44,881	41,786	43,250	49,162	45,298	41,792	41,625	44,309	44,883

Latest reading

Online spending, total of 22 items stood at 27,833 in Jul 2026. That is +7.4% from Jun 2026 and −0.7% from a year earlier. The series on this page is monthly and runs from Jan 2015 to Jul 2026.

Latest: 27,833; Jul 2026
vs previous period: +7.4%; Jun 2026
vs a year earlier: −0.7%

About this data

Monthly household spending on goods and services ordered over the internet, by 22 items (food, appliances, clothing, cosmetics, digital content, travel, tickets and more), the share of households that ordered online and spending per ordering household, from January 2015. Ministry of Internal Affairs and Communications Survey of Household Economy, which supplements the Family Income and Expenditure Survey with about 30,000 households to capture infrequent large purchases and online shopping. Households of two or more persons, yen per household per month.