Japan BOJ Household Survey: Economy
Households' views on economic conditions now and one year ahead, household circumstances and the reasons, income and spending changes and plans, employment worries and perceptions of the interest rate level.
| Indicator | Q2-2026 | Q1-2026 | Q4-2025 | Q3-2025 | Q2-2025 | Q1-2025 | Q4-2024 | Q3-2024 | Q2-2024 | Q1-2024 | Q4-2023 | Q3-2023 | Q2-2023 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Impression of Present Economic Conditions Compared with One Year Ago4 | ||||||||||||||
| Have improved | 5.8 | 6.3 | 5.4 | 3.8 | 3.5 | 4.6 | 3.9 | 6.9 | 7.7 | 10.7 | 9.3 | 12.5 | 13.7 | |
| Have remained the same | 31.2 | 41.2 | 38.5 | 33.5 | 25.4 | 30.5 | 35.9 | 37.5 | 34 | 42 | 31.2 | 31.9 | 36.3 | |
| Have worsened | 62.5 | 51.8 | 55.8 | 62.5 | 70.5 | 64.4 | 59.8 | 55.1 | 57.5 | 46.8 | 58.9 | 55 | 49.6 | |
| D.I. | -56.7 | -45.5 | -50.4 | -58.7 | -67 | -59.8 | -55.9 | -48.2 | -49.8 | -36.1 | -49.6 | -42.5 | -35.9 | |
| Basis for the Impression of Present Economic Conditions6 | ||||||||||||||
| Media reports | 38 | 31 | 31.7 | 34.6 | 39 | 33.6 | 32.1 | 30.9 | 34.5 | 29.7 | 34 | 33.6 | 33.7 | |
| Economic indicators and statistics | 17.4 | 14.5 | 13.3 | 17 | 19.7 | 15.9 | 14.6 | 15.5 | 17.9 | 14 | 16.1 | 13.9 | 13.6 | |
| Business performance of the company I work for, or of my own company | 25 | 26.3 | 27.7 | 26.9 | 24.2 | 25.6 | 28.3 | 27.7 | 25.3 | 27.6 | 24.9 | 26.6 | 28.8 | |
| Income level for myself or other family members | 43 | 50.2 | 51.1 | 47.2 | 42.8 | 46 | 46.9 | 46.9 | 48.7 | 50.4 | 44.9 | 44.4 | 45.2 | |
| Bustle of shopping streets and dining establishments | 20.7 | 20 | 19.8 | 19.9 | 19.2 | 22.8 | 20.3 | 22.4 | 18.6 | 22.8 | 23 | 25.1 | 23.4 | |
| Other | 8.7 | 7.1 | 7.4 | 7.6 | 10.1 | 9 | 9.8 | 8.1 | 7.7 | 7.1 | 8.6 | 6.8 | 7.8 | |
| Current Economic Conditions5 | ||||||||||||||
| Favorable | 0.7 | 1 | 0.7 | 0.5 | 0.1 | 0.2 | 0.1 | 0.2 | 0.5 | 0.9 | 0.6 | 0.6 | 0.7 | |
| Somewhat favorable | 7.1 | 7.8 | 6.9 | 4.5 | 4.1 | 5 | 4.8 | 7 | 6.7 | 8.7 | 5.6 | 8.2 | 8.3 | |
| Difficult to say | 21.4 | 26.2 | 24.6 | 21.2 | 17.1 | 20.9 | 23.9 | 25.7 | 23.8 | 29.3 | 25.2 | 25 | 28.3 | |
| Somewhat unfavorable | 46.8 | 45.2 | 45.9 | 49.2 | 48.7 | 46.1 | 46.8 | 46.2 | 44.6 | 41.5 | 45.6 | 42.2 | 42.8 | |
| Unfavorable | 23.5 | 19.6 | 21.6 | 24.4 | 29.6 | 27.2 | 24 | 20.3 | 23.5 | 19.2 | 22.7 | 23.4 | 19.1 | |
| Outlook for Economic Conditions One Year From Now4 | ||||||||||||||
| Will improve | 7.4 | 14.3 | 13.8 | 5.5 | 4.5 | 5.7 | 5.7 | 6.6 | 7.9 | 13.6 | 8.4 | 10.5 | 16.6 | |
| Will remain the same | 42 | 52.5 | 53.4 | 48.4 | 46.5 | 50.7 | 51.2 | 56.5 | 50.9 | 55 | 52.5 | 48.2 | 50.5 | |
| Will worsen | 49.9 | 32.8 | 32.1 | 45.7 | 48.4 | 42.8 | 42.6 | 36.2 | 40.3 | 30.8 | 38.5 | 40.6 | 32.4 | |
| D.I. | -42.5 | -18.5 | -18.3 | -40.2 | -43.9 | -37.1 | -36.9 | -29.6 | -32.4 | -17.2 | -30.1 | -30.1 | -15.8 | |
| Perception of the Interest Rate Level3 | ||||||||||||||
| Too low | 33.3 | 38.3 | 42.4 | 39.8 | 39.9 | 45 | 44 | 48.6 | 51.7 | 51.1 | 53 | 46.5 | 48.5 | |
| Appropriate | 40.8 | 37.6 | 35.8 | 37.4 | 36.5 | 33 | 33.5 | 33.3 | 31 | 33 | 29.7 | 34.1 | 35.2 | |
| Too high | 24 | 22 | 19.4 | 20.9 | 21.2 | 19.3 | 20.5 | 15.9 | 14.8 | 13.7 | 15.1 | 16.7 | 13.8 | |
| Impression of Present Household Circumstances Compared with One Year Ago4 | ||||||||||||||
| Have become better off | 4.8 | 5.8 | 5 | 4.5 | 3.8 | 3.9 | 4.7 | 5.3 | 3.6 | 5.3 | 4.1 | 3.1 | 4.1 | |
| Difficult to say | 39.6 | 40.1 | 37 | 38.6 | 34.3 | 39.4 | 37.6 | 41.3 | 39.8 | 44.3 | 38.9 | 38.6 | 38.3 | |
| Have become worse off | 55 | 53.4 | 57.2 | 56.1 | 61 | 55.9 | 57.1 | 52.7 | 55.7 | 49.5 | 56.2 | 57.4 | 56.8 | |
| D.I. | -50.2 | -47.6 | -52.2 | -51.6 | -57.2 | -52 | -52.4 | -47.4 | -52.1 | -44.2 | -52.1 | -54.3 | -52.7 | |
| Reason(s) Why Household Circumstances Have Become Better Off7 | ||||||||||||||
| My salary and business income have increased | 56.1 | 63.2 | 57.4 | 63.3 | 59.7 | 64.2 | 65.7 | 66.1 | 65.8 | 59 | 58.8 | 59.7 | 60.5 | |
| My interest income and dividend payments have increased | 19.4 | 29.1 | 20.8 | 10 | 16.9 | 7.4 | 14.1 | 18.3 | 19.7 | 19 | 15.3 | 12.9 | 11.6 | |
| I gained special income from sales of real estate | 3.1 | 4.3 | 1 | 3.3 | 2.6 | 7.4 | 2 | 2.6 | 3.9 | 3.8 | 1.2 | 3.2 | 2.3 | |
| Prices have declined | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1.7 | 0 | 1 | 1.2 | 0 | 0 | |
| The value of my household's assets such as real estate and stocks has increased | 21.4 | 24.8 | 21.8 | 13.3 | 13 | 11.1 | 10.1 | 11.3 | 19.7 | 22.9 | 3.5 | 6.5 | 4.7 | |
| The number of dependents in my household has decreased | 11.2 | 10.3 | 15.8 | 15.6 | 22.1 | 17.3 | 15.2 | 15.7 | 13.2 | 9.5 | 23.5 | 19.4 | 19.8 | |
| Other | 19.4 | 11.1 | 19.8 | 15.6 | 10.4 | 13.6 | 14.1 | 16.5 | 3.9 | 14.3 | 18.8 | 19.4 | 19.8 | |
| Reason(s) Why Household Circumstances Have Become Worse Off7 | ||||||||||||||
| My salary and business income have decreased | 28.6 | 31.5 | 32.1 | 34.8 | 30.3 | 29.1 | 33.6 | 35.5 | 34.2 | 35.5 | 34.1 | 34.5 | 36.1 | |
| My interest income and dividend payments have decreased | 4.5 | 4.1 | 6.2 | 6.3 | 7.8 | 5.7 | 7.2 | 7.6 | 7 | 7.8 | 7.9 | 8.6 | 6.5 | |
| I purchased real estate | 2.5 | 2.5 | 2.5 | 2.8 | 1.5 | 3.2 | 2.3 | 2.7 | 2.1 | 3 | 2 | 2.6 | 2.4 | |
| Prices have risen | 92.6 | 92.1 | 91 | 91.2 | 93.7 | 91.3 | 89.7 | 90.6 | 91.4 | 89.4 | 90.8 | 88.7 | 89.2 | |
| The value of my household's assets such as real estate and stocks has declined | 2.9 | 1.7 | 1.5 | 2.5 | 5.2 | 3.4 | 2.7 | 3.9 | 2.4 | 2 | 2.7 | 2.6 | 3 | |
| The number of dependents in my household has increased | 4.5 | 3.3 | 4.7 | 4.3 | 4.2 | 4.8 | 4.6 | 4.7 | 5.9 | 5.5 | 5.5 | 5.1 | 5.8 | |
| Other | 12.7 | 11.8 | 10.7 | 12.1 | 10.7 | 11.7 | 12.6 | 9.1 | 11.4 | 11.9 | 10.5 | 11.7 | 11.8 | |
| Present Income Level Compared with One Year Ago3 | ||||||||||||||
| Has increased | 16.3 | 18.6 | 15.8 | 16.1 | 14.9 | 16.1 | 17.1 | 19 | 15.9 | 15.6 | 12.7 | 12.7 | 11.4 | |
| Has remained the same | 54.5 | 54.7 | 55.8 | 53.1 | 53.4 | 54.9 | 51.8 | 51.1 | 53.1 | 54.5 | 54.6 | 54.3 | 52 | |
| Has decreased | 27 | 25.1 | 27.3 | 29 | 30.6 | 27.7 | 30.1 | 28.8 | 29.6 | 28.5 | 31.7 | 31.8 | 34.5 | |
| Reason(s) Why Income Has Increased6 | ||||||||||||||
| My regular income, base pay, or hourly wage has changed | 69.2 | 65.3 | 69 | 67.4 | 67 | 67.5 | 63.7 | 72.2 | 66.5 | 60.5 | 64.1 | 69.1 | 64.6 | |
| My work situation, such as working hours and responsibilities, has changed | 16.9 | 21 | 21.6 | 18.6 | 24.7 | 18.2 | 24 | 19.8 | 23.4 | 18 | 26 | 17.2 | 28.8 | |
| My job and/or main source of income has changed | 9.7 | 14.1 | 12.5 | 12.1 | 11 | 13.1 | 12.8 | 11.5 | 13.9 | 11.3 | 17.2 | 12.1 | 12.5 | |
| Changes in economic conditions are being reflected in my income | 5.7 | 6.6 | 5.3 | 6.2 | 4.3 | 5.4 | 4.2 | 4.6 | 4.7 | 7.1 | 5.7 | 5.9 | 6.3 | |
| Changes in prices are being reflected in my income | 7.6 | 8.5 | 6.6 | 6.5 | 10.3 | 8.7 | 6.7 | 7.6 | 5.6 | 5.5 | 5 | 5.5 | 5 | |
| Other | 8.8 | 12.7 | 7.5 | 9.3 | 9 | 9 | 8.1 | 9.5 | 7.4 | 12.2 | 6.5 | 6.6 | 7.1 | |
| Reason(s) Why Income Has Decreased6 | ||||||||||||||
| My regular income, base pay, or hourly wage has changed | 22 | 20.4 | 20.7 | 26.9 | 23.5 | 21 | 22.5 | 24 | 20.3 | 22.5 | 21.9 | 27.9 | 23.9 | |
| My work situation, such as working hours and responsibilities, has changed | 34.6 | 32 | 31.9 | 35.2 | 32.8 | 31.4 | 31.5 | 32.6 | 30.5 | 30.7 | 33 | 25.4 | 29.4 | |
| My job and/or main source of income has changed | 27.5 | 27.9 | 24.5 | 25.7 | 25.3 | 23.4 | 25.3 | 26.8 | 27 | 24 | 25.8 | 23.6 | 21.4 | |
| Changes in economic conditions are being reflected in my income | 16.4 | 17.3 | 22.1 | 20.5 | 21.1 | 19.4 | 20.7 | 17.2 | 21.6 | 18.4 | 19.9 | 20.1 | 21.8 | |
| Changes in prices are being reflected in my income | 36.8 | 37.9 | 38.5 | 40.5 | 39.8 | 37.6 | 40.2 | 35 | 39.7 | 38.1 | 35.6 | 39.9 | 38.5 | |
| Other | 14.9 | 15.5 | 16.3 | 13.8 | 13 | 13.9 | 15.5 | 12.4 | 12.1 | 16 | 11.8 | 12.3 | 13 | |
| Outlook for Income One Year from Now3 | ||||||||||||||
| Will increase | 13.3 | 14.2 | 12.5 | 11.9 | 11.3 | 10.9 | 11 | 11.7 | 12.2 | 12.3 | 10.8 | 9.1 | 10.2 | |
| Will remain the same | 56.1 | 59.4 | 59.9 | 55.5 | 57.5 | 58.1 | 57.7 | 58.8 | 55.4 | 58.8 | 56.5 | 59.5 | 57 | |
| Will decrease | 28.8 | 24.9 | 26.5 | 30.7 | 29.7 | 29.5 | 29.9 | 28.1 | 31 | 27.3 | 31.4 | 29.6 | 31.1 | |
| Reason(s) for Considering That Income Will Increase6 | ||||||||||||||
| My regular income, base pay, or hourly wage will change | 63.7 | 61.5 | 65.1 | 69.3 | 67.1 | 65.5 | 63 | 65.5 | 63.1 | 64.2 | 63.5 | 65.2 | 56.9 | |
| My work situation, such as working hours and responsibilities, will change | 24.1 | 23.3 | 21 | 19.3 | 21.9 | 23.5 | 21.7 | 22.6 | 23.1 | 23.2 | 23.9 | 22.3 | 21.8 | |
| My job and/or main source of income will change | 17.8 | 17.4 | 15.1 | 13.9 | 15.8 | 14.6 | 16.1 | 11.1 | 18.1 | 15.9 | 19.4 | 19.6 | 19.4 | |
| Changes in economic conditions will be reflected in my income | 7 | 13.9 | 11.1 | 9.2 | 7.9 | 6.6 | 4.8 | 6 | 9.6 | 6.9 | 5.9 | 6.5 | 6.5 | |
| Changes in prices will be reflected in my income | 9.6 | 10.4 | 14.3 | 8 | 8.8 | 10.2 | 8.7 | 7.5 | 7.3 | 9.8 | 5.9 | 7.6 | 9.3 | |
| Other | 7 | 9 | 7.1 | 13.4 | 6.6 | 6.2 | 7.4 | 8.3 | 7.3 | 9.3 | 8.1 | 9.2 | 11.6 | |
| Reason(s) for Considering That Income Will Decrease6 | ||||||||||||||
| My regular income, base pay, or hourly wage will change | 23.8 | 18.2 | 21.5 | 22 | 22.7 | 21.8 | 22.3 | 19.3 | 24.6 | 24.6 | 24.5 | 25.7 | 23.6 | |
| My work situation, such as working hours and responsibilities, will change | 32.1 | 32.3 | 27 | 34.1 | 28.4 | 29.3 | 29.7 | 29.3 | 28.7 | 30.1 | 31.2 | 28.2 | 29.6 | |
| My job and/or main source of income will change | 27.9 | 28.1 | 29.6 | 28.5 | 25.1 | 28.3 | 26.5 | 27.3 | 26.7 | 27.3 | 25.2 | 27.2 | 24.2 | |
| Changes in economic conditions will be reflected in my income | 31.1 | 24.8 | 29.8 | 30.7 | 31.8 | 27.2 | 29.3 | 29.7 | 28.4 | 25.1 | 26.1 | 26.2 | 25 | |
| Changes in prices will be reflected in my income | 46.2 | 47.1 | 46.3 | 46.7 | 45.2 | 47.8 | 50.1 | 41.5 | 46.3 | 43.7 | 43.1 | 44.6 | 47.4 | |
| Other | 9.6 | 12.1 | 13.1 | 10.6 | 10.7 | 11.4 | 13.1 | 11.2 | 9.4 | 11 | 10.5 | 11.6 | 9.9 | |
| Present Spending Level Compared with One Year Ago3 | ||||||||||||||
| Has increased | 60.3 | 60.9 | 61.1 | 59.2 | 61.9 | 61 | 59.1 | 56.4 | 58.5 | 57.2 | 57.8 | 58.4 | 59.4 | |
| Has neither increased nor decreased | 27.1 | 28.7 | 27.7 | 28.2 | 25.9 | 27.5 | 27.5 | 30.5 | 28.8 | 30.6 | 28.9 | 29.3 | 27.1 | |
| Has decreased | 11.2 | 9.3 | 10.2 | 11.5 | 11.3 | 10.8 | 12.1 | 11.9 | 11.7 | 10.7 | 12.1 | 11.1 | 11.9 | |
| Reason(s) Why Household Has Increased Its Spending10 | ||||||||||||||
| My income has increased | 4.4 | 6.5 | 4.9 | 4.8 | 3.8 | 3.5 | 3.6 | 5.2 | 3.9 | 4.2 | 3.7 | 3.5 | 3.1 | |
| My income is likely to increase in the future | 0.9 | 0.9 | 0.7 | 0.8 | 1 | 0.9 | 0.7 | 1 | 1 | 0.9 | 1 | 0.8 | 1.1 | |
| The value of my household's non-financial assets such as real estate has increased | 2.5 | 3.1 | 2.3 | 2.7 | 1.8 | 1.7 | 1.9 | 2.1 | 2.7 | 1.7 | 1.8 | 1 | 1 | |
| The value of my household's financial assets such as stocks and bonds has increased | 2 | 2.1 | 1.4 | 0.8 | 0.6 | 1.1 | 0.8 | 1.5 | 1.5 | 1.6 | 1.3 | 1.2 | 0.5 | |
| I purchased real estate such as a house | 2.4 | 2.3 | 2.2 | 3 | 2.1 | 4.3 | 3.3 | 3.1 | 3.1 | 4.3 | 2.4 | 2.5 | 3 | |
| I purchased consumer durable goods such as a car | 13 | 11.9 | 13.7 | 13.6 | 12.2 | 12 | 13.8 | 12.6 | 12.2 | 13.2 | 13.4 | 12.2 | 10.5 | |
| My spending related to education has increased | 22.9 | 22.4 | 22.8 | 20.9 | 24.3 | 23.2 | 24 | 22.2 | 24.7 | 25.2 | 22.2 | 22 | 25.5 | |
| My spending has risen due to an increased number of dependents in my household | 6.9 | 7 | 9.4 | 9.6 | 9.4 | 8 | 8.1 | 11.3 | 9.6 | 10.4 | 8.1 | 8.7 | 10.4 | |
| The costs of consumer goods and services have risen | 85.4 | 86.6 | 88.2 | 86.6 | 87.2 | 87.9 | 87.8 | 85.7 | 86.6 | 84 | 86.3 | 88.5 | 87.4 | |
| Other | 7.7 | 7.8 | 5.9 | 6.2 | 6.7 | 6.1 | 6 | 7.2 | 5.9 | 6.7 | 7.9 | 7.5 | 6.4 | |
| Reason(s) Why Household Has Decreased Its Spending7 | ||||||||||||||
| My income has decreased | 57.5 | 58.7 | 65.9 | 65.5 | 60.8 | 60.3 | 64.3 | 62.3 | 59.4 | 60.3 | 65.6 | 61.2 | 66.1 | |
| My income is not likely to increase in the future | 40.8 | 39.7 | 45.9 | 45.9 | 41 | 44.2 | 43.1 | 45.1 | 46.6 | 49.1 | 42.4 | 46.9 | 43 | |
| The value of my household's non-financial assets such as real estate has decreased | 0.9 | 0.5 | 1 | 1.3 | 2.2 | 2.7 | 2.4 | 2.3 | 0.4 | 3.3 | 1.2 | 2.7 | 1.2 | |
| The value of my household's financial assets such as stocks and bonds has decreased | 2.2 | 0.5 | 3.9 | 2.6 | 4.8 | 2.2 | 2.7 | 3.1 | 2.8 | 2.3 | 3.6 | 4 | 4 | |
| My spending has fallen due to a decreased number of dependents in my household | 10.5 | 13.8 | 10.7 | 10 | 11.5 | 12.1 | 9.8 | 9.7 | 8.8 | 9.8 | 11.2 | 10.3 | 10.8 | |
| The costs of consumer goods and services have declined | 12.7 | 7.4 | 7.3 | 7.9 | 9.3 | 9.4 | 9.4 | 6.6 | 8.8 | 7 | 7.2 | 7.1 | 10.8 | |
| Other | 10.1 | 16.4 | 10.2 | 9.6 | 12.8 | 10.7 | 12.5 | 11.7 | 11.2 | 13.1 | 9.6 | 11.6 | 9.6 | |
| Changes in Everyday Spending3 | ||||||||||||||
| Has increased | 31.9 | 30.5 | 32.5 | 29.6 | 30.7 | 30.9 | 27.9 | 28.3 | 27.9 | 28.4 | 26.6 | 26.1 | 27.1 | |
| Has neither increased nor decreased | 41.2 | 42.9 | 41.3 | 44.2 | 41.8 | 42.1 | 42.7 | 44.8 | 43.7 | 44 | 43.9 | 45.8 | 44 | |
| Has decreased | 25 | 24 | 24.9 | 23.7 | 25.9 | 25 | 27.3 | 24.6 | 25.9 | 25 | 27.2 | 25.7 | 26.7 | |
| Changes in Selective Spending3 | ||||||||||||||
| Has increased | 7.5 | 8.5 | 8.8 | 9.2 | 6.8 | 7.9 | 7.9 | 9 | 8.1 | 10.1 | 9 | 10.2 | 10.4 | |
| Has neither increased nor decreased | 41.2 | 41.9 | 40.8 | 40.7 | 37.5 | 40.7 | 40 | 42.2 | 40.8 | 42 | 38.9 | 39.3 | 40.2 | |
| Has decreased | 49.6 | 47.4 | 49.2 | 47.9 | 54.4 | 49.8 | 50.5 | 47.2 | 49.3 | 45.7 | 50.4 | 48.5 | 47.3 | |
| Plans for Spending Within the Year Ahead3 | ||||||||||||||
| Will increase | 11.8 | 11.5 | 10.7 | 10.4 | 9.3 | 10.2 | 9.7 | 9.6 | 10.9 | 11.1 | 8.8 | 10.1 | 9.9 | |
| Will neither increase nor decrease | 44.2 | 50 | 49 | 48.4 | 46.4 | 46.6 | 45.5 | 50.3 | 45 | 46.9 | 48 | 48.1 | 45.9 | |
| Will decrease | 41.8 | 37 | 39.1 | 39.3 | 42.7 | 41.3 | 43.2 | 38.4 | 42.1 | 40 | 41.6 | 40.1 | 42.2 | |
| Major Factor(s) to Be Considered When Making Spending Decisions for the Year Ahead7 | ||||||||||||||
| An increase or decrease in my household's income | 47.9 | 48.9 | 49.1 | 50 | 48 | 45.2 | 48 | 49.4 | 50.3 | 50.7 | 50.6 | 47.9 | 48.8 | |
| An increase or decrease in the value of my household's assets such as savings, stocks, and real estate | 17.3 | 18.8 | 16.7 | 16.6 | 16.3 | 16.5 | 15.7 | 20 | 19 | 19.7 | 15.3 | 15.9 | 16.7 | |
| Progress in loan repayments | 10.2 | 12.9 | 10.3 | 12.7 | 10.9 | 10.8 | 11.1 | 11.1 | 10.1 | 12 | 10.8 | 10.7 | 10.7 | |
| Future developments in prices | 71.8 | 70.6 | 71.5 | 69.4 | 72.5 | 71.8 | 69.3 | 67.3 | 68.3 | 64.8 | 67.4 | 68.2 | 66.2 | |
| An increase or decrease in leisure time and holidays | 20.4 | 19.7 | 20.1 | 23.3 | 21.8 | 21.1 | 22.4 | 21.6 | 22.2 | 21.7 | 22.3 | 20.1 | 20.9 | |
| Whether there are appealing goods and services | 19.7 | 19.2 | 19.8 | 19.1 | 18.5 | 20 | 19.6 | 18.2 | 19.9 | 19.1 | 20.5 | 18.7 | 19.7 | |
| Other | 3.1 | 3.4 | 2.9 | 2.7 | 3.3 | 3 | 4.4 | 3.1 | 2.9 | 3.1 | 3.3 | 3.1 | 3.7 | |
| Major Factor(s) When Choosing Goods and Services on Which to Spend for the Year Ahead9 | ||||||||||||||
| Low price | 59.2 | 59.7 | 60.2 | 57.4 | 63.1 | 59.4 | 60.4 | 59.3 | 59.5 | 58.3 | 58.1 | 60.6 | 58.8 | |
| Safety | 45.9 | 46.1 | 44.1 | 46.4 | 45.9 | 45.1 | 44.4 | 47.7 | 46.3 | 44.7 | 44.8 | 43.8 | 41.9 | |
| Reliability | 42.7 | 43.9 | 43 | 45.8 | 42.9 | 40.6 | 40.1 | 41.2 | 40.7 | 42.9 | 40.6 | 42.1 | 40.5 | |
| Functionality | 29 | 29.8 | 31.8 | 30.3 | 28.5 | 29.9 | 31 | 32.3 | 28.3 | 31.3 | 31.6 | 31.7 | 32 | |
| Durability | 43.5 | 41.5 | 42.3 | 40.4 | 42.9 | 42 | 43.8 | 41.3 | 41.7 | 42.1 | 41.8 | 42.2 | 43.4 | |
| Environmental and social friendliness | 7.5 | 7.2 | 6.7 | 7.5 | 7.1 | 8.5 | 8.5 | 7.8 | 8.7 | 8.2 | 10.4 | 9.4 | 9.1 | |
| After-sales service | 12.3 | 10.6 | 11.2 | 13.3 | 12.4 | 13.3 | 12.2 | 12.4 | 11.6 | 13.4 | 13.3 | 14.1 | 12.1 | |
| Wholesomeness | 20.4 | 20.6 | 22.3 | 21.2 | 20.7 | 22.7 | 19.2 | 19.6 | 21.2 | 21.3 | 21.3 | 19.1 | 21.2 | |
| Other | 1 | 1.1 | 0.7 | 0.5 | 0.8 | 0.9 | 1 | 0.7 | 0.8 | 0.6 | 0.6 | 0.7 | 1.1 |
Latest reading
Have improved stood at 5.8% in Q2 2026. That is −0.5 pp from Q1 2026 and +2.3 pp from a year earlier. The series on this page is quarterly and runs from Q2 2006 to Q2 2026.
- Latest
- 5.8%
- Q2 2026
- vs previous period
- −0.5 pp
- Q1 2026
- vs a year earlier
- +2.3 pp
About this data
Households' views on economic conditions now and one year ahead, household circumstances and the reasons, income and spending changes and plans, employment worries and perceptions of the interest rate level. Quarterly survey of about 4,000 individuals aged 20 or over across Japan, conducted by the Bank of Japan in March, June, September and December; shares of respondents in percent (reasons allow multiple answers), diffusion indices in percentage points. Continuous series from June 2006 (26th survey). Source: Bank of Japan, Opinion Survey on the General Public's Views and Behavior.
