Germany quarterly online retail turnover by category and seller channel
Nominal gross sales including VAT from bevh's weekly survey of German residents aged 14 and over.
| Indicator | Q2-2026 | Q1-2026 | Q3-2025 | Q2-2025 | Q1-2025 | Q3-2024 | |
|---|---|---|---|---|---|---|---|
| Online and interactive retail market2 | |||||||
| Goods and digital services in distance selling2 | 25,519 | 23,672 | 21,787 | 24,175 | 22,808 | 21,003 | |
| Digital services sold online | 4,213 | 3,020 | 3,621 | 3,893 | 2,828 | 3,351 | |
| Goods in all distance selling channels1 | 21,306 | 20,652 | 18,166 | 20,282 | 19,980 | 17,652 | |
| Goods sold online | 21,193 | 20,374 | 17,960 | 20,163 | 19,671 | 17,475 | |
| Online share of distance-sold goods | 99.5 | 98.7 | 98.9 | 99.4 | 98.7 | 99 | |
| Goods by broad category9 | |||||||
| Clothing cluster2 | 4,908 | 4,525 | 4,188 | 4,700 | 4,367 | 4,077 | |
| Apparel | 3,770 | 3,573 | 3,314 | 3,599 | 3,449 | 3,238 | |
| Shoes | 1,139 | 953 | 874 | 1,101 | 918 | 839 | |
| Entertainment cluster4 | 5,823 | 6,118 | 5,029 | 5,670 | 6,037 | 5,042 | |
| Books and audiobooks | 711 | 798 | 653 | 682 | 797 | 650 | |
| Recorded media and downloads | 809 | 837 | 770 | 810 | 831 | 762 | |
| Electronics and telecommunications | 2,598 | 2,784 | 2,389 | 2,535 | 2,733 | 2,312 | |
| Computers, accessories, games and software | 1,705 | 1,698 | 1,217 | 1,643 | 1,676 | 1,318 | |
| Leisure cluster4 | 3,001 | 2,276 | 2,174 | 2,765 | 2,176 | 2,122 | |
| Hobby and leisure goods | 1,051 | 828 | 788 | 977 | 780 | 805 | |
| DIY and flowers | 1,176 | 742 | 729 | 1,060 | 706 | 687 | |
| Car and motorcycle accessories | 389 | 323 | 348 | 362 | 315 | 332 | |
| Toys | 385 | 383 | 309 | 366 | 374 | 297 | |
| Home furnishing cluster3 | 3,482 | 3,664 | 3,280 | 3,389 | 3,579 | 3,151 | |
| Home textiles | 433 | 474 | 362 | 412 | 465 | 356 | |
| Furniture, lamps and decoration | 1,366 | 1,459 | 1,116 | 1,395 | 1,412 | 1,088 | |
| Household goods and appliances | 1,683 | 1,731 | 1,802 | 1,581 | 1,702 | 1,707 | |
| Daily needs cluster3 | 2,770 | 2,622 | 2,196 | 2,515 | 2,401 | 2,032 | |
| Drugstore products | 974 | 962 | 761 | 872 | 874 | 684 | |
| Food | 1,155 | 1,088 | 853 | 1,060 | 969 | 795 | |
| Pet supplies | 641 | 572 | 582 | 583 | 558 | 553 | |
| Jewellery and watches | 223 | 228 | 233 | 217 | 224 | 230 | |
| Office supplies | 205 | 224 | 200 | 202 | 220 | 206 | |
| Medicines | 547 | 465 | 474 | 480 | 423 | 437 | |
| Other goods | 234 | 252 | 185 | 224 | 244 | 180 | |
| Goods by seller channel5 | |||||||
| Multichannel retailers | 2,736 | 2,525 | 2,241 | 2,670 | 2,430 | 2,116 | |
| Online shops | 6,064 | 5,666 | 4,992 | 5,839 | 5,633 | 5,033 | |
| Online marketplaces | 11,522 | 11,441 | 9,785 | 10,832 | 10,876 | 9,337 | |
| Manufacturer direct sales | 742 | 600 | 705 | 698 | 595 | 766 | |
| Teleshopping | 115 | 124 | 207 | 103 | 108 | 200 |
Latest reading
Goods sold online stood at 21,193 Million euros in Q2 2026. That is +4.0% from Q1 2026 and +5.1% from a year earlier. The series on this page is quarterly and runs from Q3 2024 to Q2 2026. Source: German E-Commerce and Distance Selling Trade Association (bevh).
- Latest
- 21,193 Million euros
- Q2 2026
- vs previous period
- +4.0%
- Q1 2026
- vs a year earlier
- +5.1%
About this data
Nominal gross sales including VAT from bevh's weekly survey of German residents aged 14 and over. Category clusters overlap detailed goods segments; seller channels are another classification of goods sales. The online share is a percent, all turnover rows are million euros. Quarterly articles may be preliminary and Q4 is not separately tabulated in the published articles.
